SUZANNE BURLEY

SUMMARY

Resourceful, experienced product manager with expertise in e-commerce, personnel management, and startups. Strong leader, skilled at developing relationships with stakeholders and resolving issues diplomatically and efficiently. Certified Scrum Product Owner.

SKILLS

• Lean Methodologies

• Team Building and Management

• Budget and Forecasting

• Presentation Skills

• Training & Development

• Logistics Management

• Process Enhancement

• Agile Methodology

• Microsoft Office Suite

• Adobe Creative Suite

• HTML

• Google Analytics & Tag Manager

• Adobe Creative Suite

• Jira, Trello & Asana

• Shopify

• Looker & SQL

SELECTED EXPERIENCE
 

GROUP PRODUCT MANAGEMENT | MACY’S INC.
OCTOBER 2020 - PRESENT

Lead the product management team that optimizes the account, delivery & fulfillment, and post purchase experiences for our customers across Macy's & Bloomingdales websites and App.

• Manage team of Product Managers for a defined product portfolio including individual performance management as well as management of business results.

• Develop solutions to large business challenges, communicate business and customer needs to key partners, and implement products and timelines across multiple teams.

• Hand selected for 1-year internal executive leadership program.

• Elected as co-lead for the largest employee group at Macy’s; launched mentorship program with over 140 participants.

• Within first year, received CEO award for outstanding performance and exemplifying Macy’s core values.

SENIOR WEB PRODUCT AND ANALYTICS MANAGER | WAL-MART E-COMMERCE
AUGUST 2019 - OCT 2020

Responsible for strategic vision and development for home decor e-commerce website at www.allswellhome.com.

• Member of executive leadership team that grew Allswell to an $100M brand, becoming the blueprint for in-house incubation.

• Created and executed roadmap for allswellhome.com resulting in a 27% conversion rate increase.

• Directed cross-functional integrations and launches, partnering across Walmart divisions and technology vendors.

E-COMMERCE SENIOR PRODUCT MANAGER | TOMMY JOHN
SEPTEMBER 2017 - AUGUST 2019

Responsible for product vision and tactical roadmap for luxury e-commerce website.

• Instituted Agile methodology across two scrum teams within one month of start date.

• Worked with cross-functional teams on website features from planning, requirement gathering, development, testing, deployment, and performance measurement.

• Defined minimum viable product for marketing and product launches and establish success criteria. Decreased time to launch for new product features by weeks.

• Reduced page load time by 10% through technical initiatives as a direct result from A/B testing.

• Trained Marketing, Customer Service, and Merchandising teams on new features and admin tools.

• Launched Loyalty program to increase customer retention. Developed customer journey maps, prioritized product features for launch, and directed UX and development teams.

• Led UX and development teams to build front end and back end features to support launch of Women’s division.

PRODUCT MANAGER | BUILDASIGN.COM
NOVEMBER 2016 - SEPTEMBER 2017

Responsible for product definition and feature set for online design tool.

• Managed the roadmap for an online design tool, leading requirements gathering activities and prioritizing product backlog.

• Managed development team backlog, lead scrum meetings, and write clear, concise requirements and acceptance criteria.

• Communicated product vision and long term objectives to internal stakeholders.

• Created mockups and work with UX on design and customer experience.

• Conducted in-person interviews and online user testing to gain customer insights, translating data into actionable requirements.

• Demonstrated latest product iteration to customers and gather feedback for new roadmap features.

• Trained customer service on new products and features.

DEPARTMENT MANAGER | BUILDASIGN.COM
NOVEMBER 2011 - NOVEMBER 2016

Charged with responsibility of managing two departments, including budgeting, resource planning, and process management.

• Drove business to increase profit, decreasing cost per service response by 30% year over year, while maintaining net promoter score above 90.

• Cultivated meaningful relationships with employees, maintaining ongoing communication and facilitating solutions to address concerns. Increased satisfaction of 18-member team by 15%.

• Instilled a culture of continuous process improvement. Digital color process enhancements reduced new client brand color management process from weeks to days.

INTERN, TRAINING AND CERTIFICATION | APPLE, INC.
SUMMER 2009

Responsible for developing and presenting tactical plan for outsourcing business model and realigning team focus for sales teams and vendors.

E-COMMERCE MANAGER | BROOKLYN INDUSTRIES
APRIL 2007 - JULY 2008

Responsible for managing online operations, developing product roadmap for site enhancements, liaising with overseas developers to determine priority implementations.

• Launched new website, creating wireframes and supervising user testing to ensure functionality. Converted 80% of customers from partner traffic.

• Increased website sales by 58% year over year, attaining 45% gross margin and growing average order size by 12%.

• Streamlined logistics, decreasing shipment time by 30% by improving warehousing and fulfillment processes.

• Provided outstanding customer support, responding quickly and diplomatically to client concerns to ensure superior service and satisfaction.

• Managed and maintained vendor relationships, negotiating cost-effective contracts for essential services and support.